Usafi Ndo Zetu · Everyday hygiene, made memorable — PRISM Communication

Everyday hygiene.
Made memorable.

Usafi Ndo Zetu · WaterAid Tanzania

Campaign creative · Learning tools · Events · Film & radio

Usafi Ndo Zetu campaign badge: Hulinda Afya ya Baba, Mama, na Mtoto

Bwana Sabuni, the illustrated soap character — Bwana Sabuni.

Campaign khanga and blue polo shirt designs — An identity people can carry.

A visual language.
For everyday life.

Illustrated materials

More than a message.
Something to take part in.

A colourful snakes and ladders hygiene learning game — Learn through play. Play the game

Illustrated hygiene habit scorecard — Make good habits visible.

Illustrated hygiene discussion cards and clipboard — Start a conversation.

Flipchart with everyday hygiene illustrations — Make the message clear.

A colourful snakes and ladders hygiene learning game

An idea.
Brought together.

Launch · Dar es Salaam

The launch venue with blue campaign branding and red carpet

Blue-shirted drummers at the campaign launch

Guests at the Usafi Ndo Zetu campaign launch backdrop

Guests gathered for the Usafi Ndo Zetu launch

Presentation of campaign materials at the launch

Guests viewing the campaign's illustrated handwashing area

Beyond the launch.
Into daily life.

Community health worker training · Hanang

Masusu Primary School

Jamhuri Secondary School

In the Masusu community

Gidamula · Hanang

A traditional elder's voice · Gehandu

A sanitation story · Laghanga

A voice from Hanang

Choo bora · Masusu

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Usafi Ndo Zetu · Community

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Usafi Ndo Zetu · Health facilities

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Masusu · Choo bora ni kipi?

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Mzee Sideta · Choo bora na kunawa mikono

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A conversation · January

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A conversation · February

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Women gathered around a handwashing demonstration in Handeni

A health worker speaking with a mother and baby in Kisarawe

A student demonstrating handwashing at school

Campaign illustration cards being handed to a community health worker

Seen. Heard.
Taken into everyday life.

Usafi Ndo Zetu · WaterAid Tanzania · 2024

Campaign identity, learning tools, film & radio.

WaterAid Tanzania

Explore all work