Global Fund / Clouds Media Group
Kipepeo
Creative and printed materials for an edutainment-led social and behaviour change campaign for young people.
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What we delivered.
- Campaign creative assets
- Banners, student T-shirts and flyers
- Printed communication materials
Kipepeo was designed for school adolescent girls and young women, while also engaging adolescent boys and young men within the same communication environment.
The campaign used social and behaviour change communication through edutainment, combining education and entertainment to attract attention and make campaign information easier to engage with.
The initiative was carried out in partnership with Clouds Media Group, extending the campaign through a media organisation with strong reach and influence among young people.