AMR & Priority Zoonotic Diseases Awareness Campaign
The campaign aimed to bridge critical information gaps on antimicrobial resistance (AMR) and priority zoonotic diseases through a multimedia approach, engaging mass and social media audiences across Tanzania.
PRISM Communication led the execution of the campaign's mass media and social media strategies, leveraging radio stations and digital influencers to amplify key messages and drive behavior change.
Total Audience Reach
Radio Advertisements
Video Productions
Influencers Activated
Aired on leading radio stations, reaching 18.6 million people.
Dr. Hoza - Kutomaliza Dozi
Dr. Hoza - Antibayotiki
Dr. Hoza - Kutumia Dawa Bila Kumuona Daktari
Dr. Itikija Mwanga - Usugu Wa Vimelea
Dr. Sabas - Kimeta
+ 516 more radio advertisements across various stations
Produced and disseminated across platforms.
UVIDA ZAITUNI KIBAHA
Bucha
Hoza Lanscape
Mganga
Tumain Final 2
Engaged to amplify campaign messages.
Activated to drive engagement across social media platforms.
Produced for mass media uptake and community engagement.
BINTI KARUNGI
JIRANI WAMBEA
MACHECHE
+ 14 more audio contents produced for the campaign
Let's create impact together with PRISM's creative excellence
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